A fast-paced introduction to the world of digital marketing. This certification is designed for individuals looking to understand the basics of online marketing. Covering essential concepts like SEO, social media marketing, and email campaigns, the course provides practical knowledge to get started in the digital marketing industry.
Course Content
2 Year Digital Marketing Certification
Total Duration: 24 sessions (2 hours/day, 6 days a week)
Week 1: Introduction to Digital Marketing & SEO (6 sessions)
Day 1–3: Introduction to Digital Marketing
Understanding digital marketing channels: SEO, content marketing, social media, email marketing, PPC
The digital marketing funnel and customer journey
Tools overview (Google Analytics, SEO tools, social media analytics)
Hands-on: Create a simple marketing plan and customer journey map
Day 4–6: SEO (Search Engine Optimization)
Introduction to SEO: Importance, on-page, and off-page SEO
Keyword research, SEO tools (Google Keyword Planner, SEMrush)
On-page SEO: Meta tags, header tags, content optimization
Hands-on: Optimize a webpage for SEO
Week 2: Content Marketing & Social Media Marketing (6 sessions)
Day 7–9: Content Marketing
Content strategy: Blogs, videos, podcasts, infographics
Writing for the web: SEO-friendly and engaging content
Content promotion and distribution strategies
Hands-on: Plan and write a blog post with SEO optimization
Day 10–12: Social Media Marketing
Overview of social media platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
Crafting social media strategies: Audience targeting, content calendar
Ads on social media: Paid campaigns, targeting, and budgeting
Hands-on: Create a social media campaign with posts and ads
Week 3: Paid Marketing (PPC) & Email Marketing (6 sessions)
Day 13–15: Paid Marketing (PPC)
Introduction to PPC: Google Ads, Facebook Ads, LinkedIn Ads
Campaign setup: Keywords, bidding, targeting, and budgeting
Measuring PPC success: CTR, CPC, and ROI
Hands-on: Set up a simple Google Ads campaign
Day 16–18: Email Marketing
Building an email list: Tools and techniques
Email marketing strategy: Segmentation, personalization, and automation
Analyzing email campaign performance (open rates, click-through rates)
Hands-on: Create an email marketing campaign using MailChimp or similar tools
Week 4: Analytics, Conversion Rate Optimization & Final Project (6 sessions)
Day 19–21: Analytics & Data Interpretation
Google Analytics: Understanding user behavior, audience insights, traffic sources
Key metrics: Bounce rate, conversion rate, average session duration
Using data to improve marketing strategies
Hands-on: Set up Google Analytics for a website and interpret data
Day 22–24: Conversion Rate Optimization (CRO) & Final Project
Introduction to CRO: A/B testing, landing page optimization, funnel analysis
Final project overview: Develop a digital marketing strategy for a brand or product
Hands-on: Final project development and presentation
Day 1–3: Introduction to Digital Marketing
Understanding digital marketing channels: SEO, content marketing, social media, email marketing, PPC
The digital marketing funnel and customer journey
Tools overview (Google Analytics, SEO tools, social media analytics)
Hands-on: Create a simple marketing plan and customer journey map
Day 4–6: SEO (Search Engine Optimization)
Introduction to SEO: Importance, on-page, and off-page SEO
Keyword research, SEO tools (Google Keyword Planner, SEMrush)
On-page SEO: Meta tags, header tags, content optimization
Hands-on: Optimize a webpage for SEO
Day 7–9: Content Marketing
Content strategy: Blogs, videos, podcasts, infographics
Writing for the web: SEO-friendly and engaging content
Content promotion and distribution strategies
Hands-on: Plan and write a blog post with SEO optimization
Day 10–12: Social Media Marketing
Overview of social media platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
Crafting social media strategies: Audience targeting, content calendar
Ads on social media: Paid campaigns, targeting, and budgeting
Hands-on: Create a social media campaign with posts and ads
Day 13–15: Paid Marketing (PPC)
Introduction to PPC: Google Ads, Facebook Ads, LinkedIn Ads
Campaign setup: Keywords, bidding, targeting, and budgeting
Measuring PPC success: CTR, CPC, and ROI
Hands-on: Set up a simple Google Ads campaign
Day 16–18: Email Marketing
Building an email list: Tools and techniques
Email marketing strategy: Segmentation, personalization, and automation
Analyzing email campaign performance (open rates, click-through rates)
Hands-on: Create an email marketing campaign using MailChimp or similar tools
Day 19–21: Analytics & Data Interpretation
Google Analytics: Understanding user behavior, audience insights, traffic sources
Key metrics: Bounce rate, conversion rate, average session duration
Using data to improve marketing strategies
Hands-on: Set up Google Analytics for a website and interpret data
Day 22–24: Conversion Rate Optimization (CRO) & Final Project
Introduction to CRO: A/B testing, landing page optimization, funnel analysis
Final project overview: Develop a digital marketing strategy for a brand or product
Hands-on: Final project development and presentation
Tools Covered
Meta
Google Adsense
Google Analytics
WordPress
Canva
Mailchimp
Ahrefs
Semrush
Career Opportunities in Digital Marketing
After completing the Digital Marketing program, you can explore roles such as:
Digital Marketer
SEO Specialist
Content Strategist
Digital Marketer
Content Marketing
Our Recruiters
Some of the leading studios & companies that have recruited MAAC students include:
Student Inquiry
Reach out to us today and take the first step toward your creative journey with IEC Analytics.
