Digital Marketing- 2 Year CertificationCopy

0 student Language: English Level: All levels 0 lesson Duration: 2 Year Location: Mandikatar, Miteripul

Description

A fast-paced introduction to the world of digital marketing. This certification is designed for individuals looking to understand the basics of online marketing. Covering essential concepts like SEO, social media marketing, and email campaigns, the course provides practical knowledge to get started in the digital marketing industry.

Course Content

2 Year Digital Marketing Certification

Total Duration: 24 sessions (2 hours/day, 6 days a week)

Week 1: Introduction to Digital Marketing & SEO (6 sessions)

Day 1–3: Introduction to Digital Marketing

Understanding digital marketing channels: SEO, content marketing, social media, email marketing, PPC
The digital marketing funnel and customer journey
Tools overview (Google Analytics, SEO tools, social media analytics)
Hands-on: Create a simple marketing plan and customer journey map

Day 4–6: SEO (Search Engine Optimization)

Introduction to SEO: Importance, on-page, and off-page SEO
Keyword research, SEO tools (Google Keyword Planner, SEMrush)
On-page SEO: Meta tags, header tags, content optimization
Hands-on: Optimize a webpage for SEO

Week 2: Content Marketing & Social Media Marketing (6 sessions)

Day 7–9: Content Marketing

Content strategy: Blogs, videos, podcasts, infographics
Writing for the web: SEO-friendly and engaging content
Content promotion and distribution strategies
Hands-on: Plan and write a blog post with SEO optimization

Day 10–12: Social Media Marketing

Overview of social media platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
Crafting social media strategies: Audience targeting, content calendar
Ads on social media: Paid campaigns, targeting, and budgeting
Hands-on: Create a social media campaign with posts and ads

Week 3: Paid Marketing (PPC) & Email Marketing (6 sessions)

Day 13–15: Paid Marketing (PPC)

Introduction to PPC: Google Ads, Facebook Ads, LinkedIn Ads
Campaign setup: Keywords, bidding, targeting, and budgeting
Measuring PPC success: CTR, CPC, and ROI
Hands-on: Set up a simple Google Ads campaign

Day 16–18: Email Marketing

Building an email list: Tools and techniques
Email marketing strategy: Segmentation, personalization, and automation
Analyzing email campaign performance (open rates, click-through rates)
Hands-on: Create an email marketing campaign using MailChimp or similar tools

Week 4: Analytics, Conversion Rate Optimization & Final Project (6 sessions)

Day 19–21: Analytics & Data Interpretation

Google Analytics: Understanding user behavior, audience insights, traffic sources
Key metrics: Bounce rate, conversion rate, average session duration
Using data to improve marketing strategies
Hands-on: Set up Google Analytics for a website and interpret data

Day 22–24: Conversion Rate Optimization (CRO) & Final Project

Introduction to CRO: A/B testing, landing page optimization, funnel analysis
Final project overview: Develop a digital marketing strategy for a brand or product
Hands-on: Final project development and presentation