Digital Marketing- 6 Month Certification

12 students Language: English Level: All levels 0 lesson Duration: 6 Months Location: Mandikatar, Miteripul

Description

An advanced six-month program that prepares students for a professional career in digital marketing. Covering a wide range of topics from SEO and paid ads to e-commerce marketing and marketing automation, this course provides the skills and experience to lead marketing campaigns and strategies for businesses of all sizes.

Course Content

6-Month Digital Marketing Certification Syllabus

Total Duration: 150 sessions (2 hours/day, 6 days a week)

Month 1: Foundations of Digital Marketing

Week 1–2: Introduction to Digital Marketing (12 sessions)

Overview of digital marketing channels: SEO, content marketing, social media, email marketing, PPC
Key concepts: Inbound marketing, customer lifecycle, targeting, and segmentation
Developing a digital marketing strategy and aligning with business goals

Hands-on: Draft a comprehensive digital marketing strategy for a hypothetical brand

Week 3–4: Fundamentals of SEO (12 sessions)

Introduction to SEO: On-page, off-page, and technical SEO
Basics of keyword research and optimization
Link building strategies and local SEO techniques

Hands-on: Conduct keyword research and optimize a website for SEO

Month 2: Content Marketing and Social Media Strategies

Week 5–6: Content Marketing & Blogging (12 sessions)

Developing content strategies: Audience analysis, topic ideation, and content calendars
Writing SEO-optimized content: Blogs, landing pages, and product descriptions
Basics of video marketing and visual content creation

Hands-on: Create and schedule a content plan for blogs and social media

Week 7–8: Social Media Marketing & Campaign Management (12 sessions)

Creating social media strategies for platforms like Facebook, Instagram, LinkedIn, and TikTok
Building brand awareness and fostering community engagement
Running social media ads: Setting goals, targeting, and analyzing performance

Hands-on: Design and execute a social media marketing campaign

Month 3: Advanced Marketing Techniques

Week 9–10: Paid Marketing & Google Ads (12 sessions)

Introduction to paid advertising: Google Ads, Bing Ads, Facebook Ads
Advanced Google Ads strategies: Remarketing, shopping campaigns, display ads
Budget management and bid optimization

Hands-on: Set up and manage a PPC campaign

Week 11–12: Email Marketing & Automation (12 sessions)

Building and segmenting email lists
Email personalization, A/B testing, and optimizing for engagement
Marketing automation: Setting up workflows with tools like Mailchimp or HubSpot

Hands-on: Create and launch an automated email marketing campaign

Month 4: Analytics and Optimization

Week 13–14: Data Analytics & Reporting (12 sessions)

Deep dive into Google Analytics: Setting up goals, tracking events, and understanding behavior flow
Measuring campaign performance across digital channels
Data visualization and reporting best practices

Hands-on: Analyze and interpret data from live campaigns

Week 15–16: Conversion Rate Optimization (CRO) (12 sessions)