Digital Marketing- 4 Month Certification

0 student Language: English Level: All levels 0 lesson Duration: 4 Months Location: Mandikatar, Miteripul

Description

A comprehensive program that provides an in-depth understanding of digital marketing strategies and tools. Students will learn to design SEO-driven campaigns, run paid advertisements, and analyze performance using analytics tools. This course is ideal for individuals aiming to build a strong foundation and practical experience in the field.

Course Content

3.5-Months Digital Marketing Certification

Total Duration: 84 sessions (2 hours/day, 6 days a week)

Week 1–2: Introduction to Digital Marketing (12 sessions)

Overview of digital marketing channels: SEO, content marketing, social media, email marketing, PPC
Developing a digital marketing strategy
Key concepts: Inbound marketing, customer lifecycle, targeting and segmentation
Hands-on: Create a comprehensive digital marketing strategy for a fictional brand

Week 3–4: SEO & Advanced Keyword Research (12 sessions)

Introduction to SEO: On-page, off-page, technical SEO
Advanced keyword research: Long-tail keywords, keyword mapping
Link building strategies, local SEO
Hands-on: Conduct keyword research and optimize a website for SEO

Week 5–6: Content Marketing & Blogging (12 sessions)

Developing content strategies: Audience analysis, topic ideation, content pillars
Writing SEO-optimized blog posts, articles, and landing pages
Video marketing and visual content creation
Hands-on: Create and schedule a content plan for blogs and social media

Week 7–8: Social Media Marketing & Campaigns (12 sessions)

Creating social media marketing strategies for various platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)
Building brand awareness and community engagement
Social media ads: Creating, running, and measuring campaigns
Hands-on: Create and execute a social media campaign

Week 9–10: Paid Marketing (PPC) & Advanced Google Ads (12 sessions)

Introduction to paid marketing: Google Ads, Bing Ads, Facebook Ads
Advanced Google Ads strategies: Remarketing, shopping campaigns, display ads
Budgeting and bid management
Hands-on: Set up and manage advanced PPC campaigns

Week 11: Email Marketing & Marketing Automation (6 sessions)

Building and growing email lists
Segmentation, personalization, and A/B testing
Marketing automation tools and workflows
Hands-on: Create an automated email sequence for a campaign

Week 12: Analytics & Data-Driven Decision Making (6 sessions)

Deep dive into Google Analytics: Understanding behavior flow, goals, and tracking events
Tracking marketing campaign performance across channels
Reporting and data-driven decisions for optimization
Hands-on: Analyze and interpret data from live campaigns

Week 13: Conversion Rate Optimization & CRO Tools (6 sessions)

Understanding CRO: User experience, A/B testing, heatmaps
Tools for CRO: Google Optimize, Hotjar, Optimizely
Conversion funnels and improving landing page performance
Hands-on: Run an A/B test and analyze results

Week 14: Project and Portfolio Development (6 sessions)

Developing a professional digital marketing portfolio
Project selection, presentation, and critique
Hands-on: Final project development: Create a complete digital marketing campaign from start to finish

Week 15: Capstone Project and Final Presentation (6 sessions)